Print Design
Product Design 2023 This product design was commissioned by the Billy Graham Evangelistic Association as a resource for donors to the ministry and to be sold in the Ruth’s Attic Bookstore in the Billy Graham Library. The project consisted of layout and print design, as well as collaboration with the association’s production team.
AboutThe visual design for these recipe cards was inspired by the warmth and familiarity of a home-cooked meal, in keeping with the subject matter of the project. The typefaces used set a friendly tone, conveying approachability while adhering to the ministry’s brand standards. The colorways for this project include hues traditionally associated with femininity, as well as some colors drawn directly from the dishes in the recipe cards. The layout of the cards provides a visual aid of each respective dish alongside easily-navigated and legible instructions for accessibility regardless of the user’s age.
This project was commissioned by the Billy Graham Evangelistic Association and completed under the creative direction of Peter Taylor.