Placebo LB
Typeface Design
2023
Inspired by hand-drawn letterforms of the
late-nineteenth century, Placebo LB is an
elegant yet structured wedge serif that radiates
sophistication and formality.
AboutPlacebo LB, which is rooted in hand lettering
from a sugar-coated liver pill label printed in
1895 (shown above), embodies the sophistication of an era
marked by innovation and novelty. The wedge
serifs contribute a sense of stability without
overshadowing the elegance of the letterforms.
The slight contrast of the forms captures a
sense of tradition while maintaining legibility
and balance. With an extended footprint,
Placebo LB establishes a robust presence
despite its more slender silhouette.
Including a mere six letterforms in its original
specimen, the development of this typeface
drew from a limited pool of elements to craft a
consistent collection of forms that echoes the
classic tone of the source. In addition to the
regular weight of the face, Placebo LB includes
Oblique, Bold, and Bold Oblique versions for
a wider range of application.
With the capacity to communicate effectively at both
large and small scales, Placebo LB establishes itself
as a versatile typeface with timeless charm.