Logo Design
2024 This freelance logo design was commissioned by Derick Cordoba, a jazz musician based in Anderson, South Carolina. The created logo for his music brand—known as DCord Music LLC—communicates the playful yet bold nature of jazz music.
The Opportunity
The objective of this project was to create a fresh logo for jazz musician Derick Cordoba’s professional brand, DCord Music LLC.
The Process
The client communicated a desire for an illustrative/line art-based logo which incorporates the visual of a D chord on the guitar, tying into the name of the brand. With this in mind, I began exploring geometric options focused on the triangular configuration of a D chord on a guitar chord diagram, as well as options featuring illustrative bespoke typography.My initial explorations (in gallery below) included a stylized vinyl record surrounding the name of the brand (A), a stylized “DC” incorporating the shape of a D chord diagram in the typography’s negative space (B), an expressive chord diagram featuring the initials of the client’s brand (C), and a gestural drawing of a hand playing a D chord on a guitar neck (D).
The Solution
The final logo selected for DCord Music LLC features a stylized vinyl record encircling bespoke typography that reads “DCord,” the O of which serves as the center label of the vinyl. The simple line art style of the logo allows for use at smaller scale and in digital contexts.
All design work by Lindsay Blumenfeld. All logo iterations unselected by client remain intellectual property of Lindsay Blumenfeld. Images used for mockups are not my own.