Blumenhaus Reclamation
Brand Identity Design
2022Blumenhaus Reclamation is a prospective furniture refurbishing studio located in Savannah, Georgia. The business restores and upcycles antique pieces, encouraging patrons to live sustainably and look at old things with a new and imaginative perspective.
The Opportunity
This project was an exercise in type pairing for a Digital Resurrections of Typography class. The project’s objective was to create a brand identity for a prospective business or product that synthesized one of my original typefaces, Blumencott, and another typeface created by a classmate. The final identity shown above, created for a prospective antique furniture refurbishing business, utilizes Nichi Grotesque by designer Sophia Presley alongside Blumencott.